Senior Brand Manager, MyFreeStyle US

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

• Lead end-to-end promotional strategy for customer engagement and retention, primarily focused on the MyFreeStyle App
• Define audience segments and establish KPIs
• Partner with creative agencies to design retention-focused journeys and content mapping
• Lead app content creation and feature enhancements
• Deploy 360° campaigns including email, SMS, and in-app promotions
• Expand MyFreeStyle App features and develop future roadmap
• Present marketing tactics and results to leadership
• Support tactical and channel plan creation
• Work with customer service, R&D, software product managers, and regulatory teams
• Ensure seamless in-app customer experience and promotional plan
• Identify gaps and generate insights through analytics
• Bring out-of-the-box thinking and innovative ideas to enhance marketing strategies

• Bachelors Degree with at least 4-6 years of related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience

• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
• Excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit
• FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.